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Memorable Manitobans: Gustave Bellegro “Gus” Yaeger (1878-1942)

Businessman.

Born at Genoa, Italy on 10 July 1878, son of Swiss parents, he emigrated to the United States and worked in West Virginia then North Dakota, arriving at Brandon in 1910. He worked at various jobs until 1919 when he opened a fur-coat factory and retail store at 602 Rosser Avenue, called Yaeger’s Furs. An astute businessman with a flair for promotion, he was rarely seen within a cigar in his mouth. He frequently wore a fur coat in summer months. In 1907, he married Sarah Ellen Williams (1883-1966), of Big Rock, Idaho and they subsequently had two children: Karl Williams Yaeger (1908-1975) and Barbara Yaeger (wife of H. H. Ricketts). He died at Brandon on 25 March 1942 and was buried in the Brandon Cemetery. His son carried on the business after his death and sold it to one of the managers in 1969, who opened branches at Regina and Saskatoon.

Sources:

Obituary [Sarah E. Yaeger], Brandon Sun, 6 July 1966, page 17.

The Wheat City: A Pictorial History of Brandon by Fred McGuinness, 1988.

Burial transcription, Brandon Municipal Cemetery.

This page was prepared by Gordon Goldsborough.

Page revised: 4 April 2014

Memorable Manitobans

Memorable Manitobans

This is a collection of noteworthy Manitobans from the past, compiled by the Manitoba Historical Society.

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