Building contractor, mushroom farmer.
Born at Bradford, Yorkshire, England on 25 April 1877, he came to Canada around 1904 and worked as a bricklayer. During the First World War, he served overseas with the 27th City of Winnipeg Battalion and was wounded at Vimy Ridge.
After his military discharge, he returned to Winnipeg and worked as a building contractor. He got into the business of mushroom growing when, in 1931, he constructed a small mushroom plant in Norwood. The client went broke before the operation began so Loveday took it over and, after touring mushroom farms in the USA, he gradually learned how to grow them. In 1932, he founded Manitoba Mushroom Growers (later renamed Loveday Mushroom Farms) which was continued by family members after his death.
He and wife Fannie Jane Dawson (c1881-1966) had three sons: Bertie Dawson “Bert” Loveday (1901-1956), Ernest Loveday (1907-1985) and George Edward Loveday (1910-1911). He was a member of the Masons (Prince Rupert Lodge), Royal Canadian Legion (Norwood Branch), Norwood Lawn Bowling Club, and Norwood United Church. He died at the Deer Lodge Hospital on 26 April 1969.
Birth registrations [Ernest Loveday, George Edward Loveday], Manitoba Vital Statistics.
Death registration [Georege Edward Loveday], Manitoba Vital Statistics.
Attestation papers, Canadian Expeditionary Force, Library and Archives Canada.
Obituary [Bertie Dawson Loveday], Winnipeg Tribune, 19 January 1956, page 34.
“Manitoba discovers ‘food for the gods’,” Winnipeg Free Press, 12 April 1958, page 31.
Obituary [Fannie Jane Loveday], Winnipeg Free Press, 28 April 1966, page 31.
Obituary, Winnipeg Tribune, 28 April 1969, page 27.
Obituary [Ernest Loveday], Winnipeg Free Press, 9 December 1985, page 34.
Obituary [Fred Loveday], Winnipeg Free Press, 22 August 2020.
This page was prepared by Gordon Goldsborough and Wendy Prystenski.
Page revised: 29 April 2025
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