Manitoba Historical Society
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Memorable Manitobans: Max Freed (c1912-2010)

Businessman, philanthropist.

Born in New York City, he moved to Winnipeg at the age of six months and attended St. John’s High School, graduating as Class President. He later established Hercules Manufacturing, a shirt-making company, and became known as “the king of shirt-makers in North America”. He later owned the original Winnipeg Goldeyes baseball team, founded the Friendly Farms poultry firm, and owned Canada’s first airport port, in Vancouver, British Columbia.

He owned a horse stable and ranch, and was a fixture at the Assiniboia Downs race track. He served as President of the Horseman’s Benevolent and Protective Association, and was a founding member of the Thoroughbred Breeders Association, predecessor of the Canadian Thoroughbred Horse Society. Known for his philanthropy, he was one of the founders of the Jewish Foundation of Manitoba. He loaned money to Hollywood celebrity Monty Hall that permitted him to finish his education. He was a founding member of Glendale Golf Club and the Montefiore Club.

Freed died at Winnipeg on 25 October 2010 and was buried in Shaarey Zedek Cemetery.


“A long love affair with horses”, Winnipeg Free Press, 30 May 1997, page D3.

“Generosity was entrepreneur’s way”, Winnipeg Free Press, 29 October 2010, page A11.

Obituary, Winnipeg Free Press, 6 November 2010, page C15.

This page was prepared by Gordon Goldsborough.

Page revised: 23 October 2011

Memorable Manitobans

Memorable Manitobans

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