This 2½-storey cream brick and Tyndall Stone trimmed, Edwardian American Foursquare-style house is on Matheson Avenue East in Winnipeg. Measuring 20 feet by 34 feet, and 10 feet by 12 feet, it was designed by architect Herbert Edward Matthews and built in 1911 by the Malcom Brothers Construction Company at a cost of about $5,000, for owner George Serls (1861-1950). He was the assistant chief inspector of the Dominion Grain Inspection Division of the Federal Government.
At the time of a 2023 and 2025 site visits, the house was relatively unmodified from its original appearance.
Serls House (1950)
Source: Harold K. White Studios Collection, City of Winnipeg Archives
Serls House (October 2023)
Source: Kenneth Ingram
Serls House (July 2025)
Source: Jordan MakichukSite Coordinates (lat/long): N49.92594, W97.11362
denoted by symbol on the map above
See also:
Memorable Manitobans: Herbert Edward Matthews (1868-1941)
Manitoba Business: Malcom Brothers Construction Company / Malcom Construction Company
City of Winnipeg Building Permit 2731/1911, City of Winnipeg Archives.
“Mrs. Geo. Serls Dies; 60 Years In Winnipeg,” Winnipeg Tribune, 18 February 1931, page 3.
Winnipeg fire insurance map, #306 May 1956, City of Winnipeg Archives.
George Serls, FindAGrave.
Susan E Serls, FindAGrave.
Henderson’s Winnipeg and Brandon Directories, Henderson Directories Limited, Peel’s Prairie Provinces, University of Alberta Libraries.
Property Details [34 Matheson Avenue East], Winnipeg Assessment and Taxation.
This page was prepared by Jordan Makichuk and Kenneth Ingram.
Page revised: 30 April 2026
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