Historic Sites of Manitoba: Phoenix Block (380-388 Donald Street / 300-310 Notre Dame Avenue, Winnipeg)

This three-storey, L-shaped brick building at the southwest intersection of Donald Street and Notre Dame Avenue in Winnipeg, measuring 110 feet by 120 feet, was designed by local architect George William Northwood. It was built in 1910 by the construction firm of Thomas Kelly and Sons for owner Joseph Celestin McGreevy at a cost of about $70,000.

In its original configuration, the building contained 11 retail spaces on the main floor, four along Donald Street, six along Notre Dame Avenue, and one on the rounded corner. The upper two floors consisted of 44 offices, 22 per floor, with 11 on either side of the central corridor and central bathroom. Original tenants included Wood Brothers, John S. Mortimer, architect Samuel Frank Peters, the Columbian Conservatory of Music, Winnipeg Scenic Company, Greeless Company, H. Stone, Muno and Company, and Tessler Brothers Tailors. A branch of the Canadian Bank of Commerce occupied one of the commercial spaces along Notre Dame Avenue from 1920 to 1926.

In May 2016, it became a municipally-designated historic building.

Phoenix Block

Phoenix Block (April 2017)
Source: George Penner

Phoenix Block

Phoenix Block (May 2020)
Source: Nathan Kramer

Phoenix Block

Phoenix Block (March 2025)
Source: Jordan Makichuk

Phoenix Block

Phoenix Block (May 2025)
Source: George Penner

Site Coordinates (lat/long): N49.89644, W97.14401
denoted by symbol on the map above

See also:

Memorable Manitobans: George William Northwood (1876-1959)

Manitoba Business: Kelly Brothers / Manitoba Construction Company / Kelly Brothers and Mitchell / Thomas Kelly and Sons

Memorable Manitobans: Joseph Celestin McGreevy (1884-1959)

Manitoba Business: Canadian Bank of Commerce

Historic Sites of Manitoba: Municipally Designated Historic Sites

Sources:

City of Winnipeg Building Permit 835/1910, City of Winnipeg Archives.

“A business and residential block,” Manitoba Free Press, 2 April 1910, page 20.

Aldous Building, 376 Donald Street, City of Winnipeg Historical Buildings and Resources Committee, December 2015.

This page was prepared by Gordon Goldsborough, Jordan Makichuk, Nathan Kramer, and George Penner.

Page revised: 12 October 2025

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