Louise Waldman is a storyteller, writer and PR professional who has worked for some of Canada and Manitoba's most iconic brands, including the CBC, United Way and the Canadian Wheat Board. She focuses on targeting bafflegab and industry jargon and replacing it with clear and accessible language. She is an active community volunteer who has run communications bootcamps for Equal Voice Manitoba and the Commonwealth of Women Parliamentarians, with a focus on preparing women and non-binary people for media interviews. She currently serves on the Marketing Advisory Committee for United Way Winnipeg and as a parent representative on the Winnipeg School Division's French immersion Parent Advisory Committee. She and her partner have one child and she spends way too much time doom scrolling on Twitter.