Historic Sites of Manitoba: Safeway Store No. 510 (719 St. Matthews Avenue, Winnipeg)

This one-storey cream brick and terra cotta trimmed, Spanish Colonial Revivla-style building at the northeast corner of St. Matthews Avenue and Beverley Street in Winnipeg, measuring 30 feet by 80 feet, was designed by the architectural firm of Northwood and Chivers. It was built in 1929 by the firm of Fraser and MacDonald at a cost of about $12,000 for Safeway Stores. It was used as a grocery store and opened officially on 18 October 1929.

At the time of 2020 and 2025 site visits, the building exterior was relatively unmodified from its original appearance but the brick on some of its walls had been painted blue-gray. It was still in use as a grocery store.

Former Safeway store on St. Matthews Avenue in Winnipeg

Former Safeway store on St. Matthews Avenue in Winnipeg (February 2020)
Source: George Penner

Former Safeway store on St. Matthews Avenue in Winnipeg

Former Safeway store on St. Matthews Avenue in Winnipeg (August 2025)
Source: Jordan Makichuk

Site Coordinates (lat/long): N49.89001, W97.16535
denoted by symbol on the map above

See also:

Manitoba Business: Northwood and Chivers / Northwood Chivers and Casey

Manitoba Business: Fraser and MacDonald

Manitoba Business: Safeway Stores Limited

Sources:

City of Winnipeg Building Permit 2986/1929, City of Winnipeg Archives.

“Safeway Stores - Two-Day Opening,” Manitoba Free Press, 19 October 1929, page 5.

“For Easter … It’s Swift’s premium ham,” Winnipeg Tribune, 8 April 1936, page 12.

This page was prepared by Jordan Makichuk, George Penner, Nathan Kramer, and Gordon Goldsborough.

Page revised: 21 February 2026

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