The original bakery at Victoria Beach was built in 1920 by land developers of the Victoria Beach Company, with the Thoms being the first to lease the facility. In 1936, Lillian and Gus Cox took over, naming the business “Cox’s Bakery, The Home of Good Things to Eat”. Although the building was destroyed by a fire in 1950, it was quickly rebuilt.
In 1951, the Cox’s daughter Jean (married to Simon Einfeld) took over the business. Their son Chuck carried on the family legacy in 1971. Chuck’s son Brad and his partner Janet Lehmann operated the business, known by that time as the Village Green Bakery, from 1991 to 2022. In the latter year, a new tenant took over the building and reopened the bakery under the same name.
Einfeld’s Bakery (May 2020)
Source: Rose Kuzina
Village Green Bakery (September 2023)
Source: Glen ToewsSite Coordinates (lat/long): N50.70075, W96.55807
denoted by symbol on the map above
“History Hunt 100: Clues to 100 Years of History throughout Victoria Beach,” Rural Municipality of Victoria Beach, 2019.
Looking Back 50 Years with the Victoria Beach Herald [Manitoba Legislative Library]
VGB story, Village Green Bakery.
We thank Glen Toews and Ally Mensforth-Joyal for providing additional information used here.
This page was prepared by Rose Kuzina.
Page revised: 12 July 2025
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