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Historic Sites of Manitoba: Breen Motor Company Building (245 Main Street, Winnipeg)

Link to:
Photos & Maps | Sources

The Breen Automobile Company was first established in 1910 by brothers William Wright “Billy” Breen, Nixon John Breen, and Thomas George Breen. The firm’s first office was situated at 151 Portage Avenue East, across from the Keewayden Building. In 1911, it expanded to new quarters at 704 Broadway, near Sherbrook Street, housing offices, showroom, and garage space. At this time, the company changed its name to the Breen Motor Company (BMC) Limited and the partnership of T. G. Breen, Richard Breen (1841-1929), W. W. Breen, and Edith Elizabeth Breen (1880-1967, wife of James Wilfred Melvin) filed for a provincial incorporation. A charter was granted on 25 June 1912. In 1916, they opened a new showroom at 391-393 Portage Avenue and established a used car department in the Industrial Bureau Exposition Building.

In 1922, BMC consolidated all its offices into a single location and commissioned the architectural firm of Pratt & Ross to design their new headquarters. This property, including the site of the Conway Block, was purchased from William Robinson for approximately $1,000 per foot of frontage. Demolition, excavation, and construction was managed by contractor H. Sigurdson. Preparation for the four-storey structure commenced in the summer, followed by excavation around August. Work was halted briefly in early September when four skeletons were unearthed. The remains were later examined by Provincial Coroner B. J. McConnell and reburied in Brookside Cemetery. By the end of September, the walls of the ground floor were completed. By March 1923, the company began relocating its sales, service, showroom, and repair departments to the new building. The finished building, which measured 100 feet by 120 feet, was built of reinforced concrete, brick, and masonry at the cost of around $200,000. A single-storey annex along the Main Street frontage was added later.

During the Second World War, the structure was used in part by the Canadian Army. BMC operated here until August 1954 when the business was sold to the Century Motor Company. During exterior repainting in 2017, the original “Breen Motor Co. Ltd.” lettering was temporarily uncovered on the south and east facades.

Photos & Maps

Breen Motor Company Building

Rendering of proposed Breen Motor Company Building (1922)
Source: “Proposed home of Breen Motor, Limited,” Winnipeg Tribune, 12 August 1922, page 24.

Breen Motor Company Building

Breen Motor Company Building (c1930)
Source: “Breen Motor Company, 247 Main Street, today,” Winnipeg Tribune, 26 February 1930, page 64.

The former Breen Motor Company Building

The former Breen Motor Company Building (August 2017)
Source: Nathan Kramer

The former Breen Motor Company Building

The former Breen Motor Company Building (August 2017)
Source: Nathan Kramer

Site Location (lat/long): N49.89258, W97.13635
denoted by symbol on the map above

See also:

Historic Sites of Manitoba: Grace Methodist Church / Wesleyan Institute / South Ward School (Main Street, Winnipeg)

Main Street’s Spectral Haunt by Randy R. Rostecki
Manitoba Pageant, August 1977, Volume 23, Number 1.

Sources:

“Great success attends Winnipeg’s auto shows [Breen Auto company],” Winnipeg Tribune, 14 February 1911, page 3.

“Breen Motor Co. gets new agency,” Winnipeg Tribune, 13 November 1915, page 12.

“New garage for Breen Motor Co.” Manitoba Free Press, 6 May 1916, page 8.

“Portage Ave. attracts auto men,” Manitoba Free Press, 28 October 1916, page 8.

“Two big garages are being built,” Manitoba Free Press, 28 October 1916, page 8.

“Breen Co. heads,” Winnipeg Evening Tribune, 3 February 1917, Automotive Section page 6.

“Breen Motor Company have hundred cars en route from east,” Winnipeg Evening Tribune, 3 February 1917, Automotive Section page 6.

[Breen Motor Co., Ltd. - full page advertisement], Winnipeg Tribune, 8 February 1919, page 31.

“City sales room of the Breen Motor Company,” Winnipeg Tribune, 7 February 1920, page 51.

“Hauling part of large automobile order to Winnipeg,” Winnipeg Tribune, 29 April 1922, Automotive Section page 15.

“Announcing the new Oakland Light Six,” Winnipeg Tribune, 12 May 1922, page 35.

“Conway Block to be garage,” Winnipeg Tribune, 13 May 1922, page 1.

“Letting the Film Exchange contract adds to active programme of construction,” Manitoba Free Press, 20 May 1922, page 32.

“Construction activities for summer season are showing big improvement,” Manitoba Free Press, 3 June 1922, page 30.

“Distinct improvement is noted in construction and real estate trade,” Manitoba Free Press, 29 July 1922, page 24.

“Breen Motor Co., Limited used car dept.” Winnipeg Tribune, 29 July 1922, page 21.

“Proposed home of Breen Motor, Limited,” Winnipeg Tribune, 12 August 1922, page 24.

“Skeleton found ’neath floor Conway Block,” Manitoba Free Press, 1 September 1922, page 17.

“Skeletons may be fifty years old,” Winnipeg Tribune, 2 September 1922, page 1.

“Declares skeletons are those of Indians,” Winnipeg Tribune, 2 September 1922, page 2.

“Construction commenced,” Manitoba Free Press, 2 September 1922, page 15.

“Find pierced skull,” Winnipeg Tribune, 2 September 1922, page 18.

“Bullet pierced skull,” Manitoba Free Press, 9 September 1922, page 4.

“Proves existence of Indian Cemetery,” Winnipeg Tribune, 11 September 1922, page 5.

“Contracts let during week add substantially to big season’s building programme,” Manitoba Free Press, 30 September 1922, page 25.

“Breen Motor Company Ltd.,” Manitoba Free Press, 11 November 1922, page 54.

“Breen Motor Co.” Winnipeg Tribune, 3 March 1923, page 30.

“Breen Motor opens North End branch,” Winnipeg Tribune, 29 September 1923, page 30.

“A new general motors achievement,” Winnipeg Tribune, 9 February 1924, page 35.

“Evolution of The Olds,” Winnipeg Tribune, 16 February 1924, page 5.

“Breen Motor Company, 247 Main Street, today,” Winnipeg Tribune, 26 February 1930, page 64.

“Reserve Army growth forces three units to move to Breen Building,” Winnipeg Tribune, 14 August 1942, page 13.

“Shutdown report denied,” Winnipeg Free Press, 29 June 1954, page 3.

Henderson’s Winnipeg and Brandon Directories, Peel’s Prairie Provinces, University of Alberta Libraries.

This page was prepared by Nathan Kramer.

Page revised: 1 November 2017

Historic Sites of Manitoba

This is a collection of historic sites in Manitoba compiled by the Manitoba Historical Society.

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